Enterprise Voice and Unified Messaging Platform Market Analysis, Enterprise Messaging Markets

Enterprise Voice and Unified Messaging Platform Market Analysis, Enterprise Messaging Markets

ReportsnReports.com adds Frost & Sullivan Research Report “Enterprise Voice and Unified Messaging Platform Market Analysis, Enterprise Messaging Markets’ to its store.

This analysis provides an insight into voice messaging (VM) and unified messaging (UM) markets, with an emphasis on the latter. With a specific focus on customer premises equipment (CPE)–based unified messaging and voice messaging solutions, the analysis highlights key technology and market trends and provides profiles and competitive analysis of selected vendors. It also provides current and forecasted revenues for the VM/UM market, current and forecasted shipment information for the UM market, and market share analysis of the messaging vendors. The study can help vendors and channel partners develop sustainable business strategies and position their products and solutions more competitively.

Browse : Enterprise Voice and Unified Messaging Platform Market Analysis

During the last two to three years, the total enterprise voice and unified messaging markets have been changing considerably due to continuous shifting market dynamics. There has been important industry consolidation and portfolio alignment activities among communication and messaging vendors. Avaya bought Nortel and released a well-organized messaging roadmap; Avaya also bought Adomo to leverage the acquired technology to develop Avaya Aura Messaging; AVST acquired Active Voice from NEC and established a long-term OEM agreement with the aforementioned. Finally, almost all communication vendors included the UM piece of their solutions as a component of larger UC architectures and bundles.

Besides changes in terms of competitive restructuring, the messaging market have been considerably affected by ongoing communication market trends. Broader concepts such as unified communications, collaboration, advanced communications architectures, and bundles have overshadowed the concept of selling stand-alone elements of the UC stack - such as the case of first generation unified messaging solutions.

Despite this, the arrival of UC has considerably helped to revamp the image of unified messaging, increasing the appeal of the solution and growing its adoption among different enterprises. After all, unified messaging is a key component of many unified communication solutions.

Currently, the key market messages behind unified messaging include the extrapolation of UM to the mobility realm, the seek for UM consolidation and simplicity, the need for strong resiliency and high availability, the pursuit of smooth migration programs, and the proposition of multiple deployment choices (including virtualization of UM and cloud-based UM solutions) - among others.

Finally, other interesting enterprise messaging market dynamics worth mentioning include messaging price reduction and the blending of messaging pricing for all types of messages; the shift from hardware to software-centric solutions; the commoditization of non-real-time messaging and its integration with real-time messaging; the advancements of speech technologies; and the continuous advancements in both types of messaging storage architectures (single-store as well as dual-store UM architectures).

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