ReportsnReports - Packaged Food 2011 (Part 2): Product Category Performance Review

Packaged Food 2011 (Part 2): Product Category Performance Review 

ReportsnReports.com adds Euromonitor International Research Report “Analysis of the “2011 Deep Research Report on China Glass Fiber Industry” to its store.

Times are getting bad, again. Nevertheless, the global packaged food market remains resilient. Retail volume sales are still growing across every category, as more consumers – especially in emerging markets – continue to switch from fresh food. Sales are also growing in constant value terms, indicating that consumers still want added value from their food. This second of a three-part report identifies specific product trends helping the global packaged food market to carry on growing in 2011.

Euromonitor International's Packaged Food 2011 (Part 2): Product Category Performance Review global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Impulse and Indulgence Products, Meal Replacement, Meal Solutions, Noodles, Nutrition/Staples, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Check for Discount: Packaged food product market

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ReportsnReports - Packaged Food in Chile

Packaged Food in Chile 

 

ReportsnReports.com adds Euromonitor International Research Report “Packaged Food in Chile’’ to its store. 

This Euromonitor market report provides market trend and market growth analysis of the Packaged Food industry in Chile. With this market report, you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Packaged Food in Chile market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth 
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Packaged Food in Chile?
• What are the major brands in Chile?
• As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
• How is private label performing in the wake of retail consolidation and the global economic hangover?
• Do consumers want value for money or added value?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

• Each report is delivered with the following components:
• Report: PDF and Word
• Market statistics: Excel workbook
• Sample Analysis

EXECUTIVE SUMMARY

Sales improve along with the economy

Packaged food retail value growth is expected to show an improvement over 2009 and 2010 as the economic recovery that began in the latter half of 2010 has continued into 2011. Consumers are showing a willingness to spend more on food, demonstrating a growing preference for higher quality products, such as the functional and better-for-you options that many companies in the industry are developing. Whilst in 2009 and 2010, some companies cut back investment in new facilities and new product launches, 2011 is showing a contrast, with significant launches seen in many segments.

Healthier products make inroads

Whilst many Chileans do not eat healthy diets, concerns about obesity and other health problems like hypertension that are related to diet have increased in the country. Therefore, more consumers are looking for products that are healthier, and manufacturers have obliged by launching many new products that meet this demand. Lower sodium products are one area that is seeing development. New products with reduced sodium levels have been introduced in soups and also bakery. Another area that is seeing development is products enriched with fibre. Some new probiotic yoghurts also include added fibre and wholegrain products are becoming more prevalent in the bakery category.

Dairy producers make advances

In 2010, several companies that focused mainly on the dairy segment saw their shares increase, namely Soprole SA, Cooperativa Agrícola y Lechera de La Unión Ltda and Watt’s SA. Dairy rebounded as the listeria scare that had affected the industry in 2008-2009 was no longer a problem. In addition, development and heavy promotion of new functional yoghurts, in particular probiotic and prebiotic yoghurts formulated to improve digestion, helped the companies to increase their participation.

Supermarkets and hypermarkets increase their share of sales

The supermarkets/hypermarkets channel saw its share of packaged food sales to increase to 50%. Investment in new outlets picked up along with the economy, giving consumers more access to this channel. When given the option for large shopping trips, consumers usually prefer a supermarket or hypermarket to an independent small grocer as the supermarkets and hypermarkets have a wider selection, have lower prices and offer other benefits like loyalty programs and store credit cards.

Innovation to sustain growth going forward

Packaged food is expected to see rather slow volume growth over the forecast period. Many categories like pasta, bakery and oils and fats are quite mature and it is difficult to encourage consumers to increase consumption significantly. Therefore, companies that wish to have success in the forecast period are going to need to innovate, producing functional and premium products that offer interesting features and a higher unit price than standard packaged foods.